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Both Google Ads and Facebook Ads are powerful tools to promote dental clinics — but they serve different purposes.To choose the best one, you must understand how each works, who they reach, and what results they deliver. 🔍 Google Ads – Intent-Based Advertising What It Is: Google Ads show your clinic’s ad when someone searches on Google for dental services — e.g., “dentist near me” or “teeth cleaning…
1️⃣ What Are Negative Keywords? Negative keywords are the words or phrases you exclude from your Google Ads campaigns so your ads don’t appear for irrelevant or low-quality searches. 🧩 Example:If you run ads for a Dental Clinic, and someone searches “free dental courses”, your ad shouldn’t appear — because that person isn’t looking for dental treatment. ✅ You can add “course” or “training” as a negative keyword.…
Running Google Ads for your dental practice but not seeing results? You’re not alone. Many dentists invest heavily in ads but get few leads or bookings in return. The truth is, even well-funded campaigns can fail if not set up correctly. Whether you’re new to Google Ads or have been running campaigns for years, this guide will help you uncover the top 6 reasons your dental Google Ads…
Keyword research is the cornerstone of successful Google Ads for dentists, especially for targeting local patients in a city like Chennai. It’s about understanding what your potential patients are searching for, their intent, and how to capture that demand. 🧠 Understand the Intent Behind Searches 🔍 Use Keyword Research Tools 📂 Categorize Keywords by Service 📈 Analyze Keyword Metrics 🧹Build a Negative Keyword List 🌍 Include Location-Specific Variations…
When setting up a Google Ads campaign for your dental clinic, one of the most important decisions is choosing your targeting strategy—local or national. While it might seem tempting to cast a wide net, the most effective approach depends on your goals, services, and clinic type. In this blog, we’ll break down Local vs. National Targeting and help you decide what’s best for your dental practice. Understanding the…