Launching a Google Ads (PPC) campaign for your dental clinic? A well-planned launch can help you start generating high-quality leads — fast. But skipping key steps can lead to wasted ad spend, low-quality traffic, and disappointing results. Before you hit “publish,” run through this PPC Campaign Launch Checklist to make sure your campaign is built to bring in the right patients and deliver strong ROI from day one. ✅ 1. Define Clear Goals Are you focused on generating Invisalign leads? Emergency appointments? Cosmetic treatments? Setting specific, measurable goals will help guide every part of your campaign — from keywords to landing pages. ✅ 2. Know Your Target Audience Who are you trying to attract? Think in terms of location, age, intent, and services they need. For example: “Adults in Chennai searching for ‘painless root canal near me.’” ✅ 3. Research Keywords Carefully Use tools like Google Keyword Planner or Ubersuggest to find high-intent keywords related to your services. Avoid broad match terms and make sure to add negative keywords to block irrelevant clicks (e.g., “jobs,” “courses,” “free dental clinic”). ✅ 4. Build Campaigns by Service Instead of lumping everything together, create separate campaigns or ad groups for each major service like implants, whitening, or emergency care. This improves ad relevance and performance. ✅ 5. Create Compelling Ads Write clear, benefit-focused headlines and descriptions. Use strong calls to action like “Call Today” or “Book a Free Consult.” Don’t forget ad extensions like call, sitelinks, and location. ✅ 6. Set Up Conversion Tracking Install tracking for phone calls, contact form submissions, and online bookings. Without tracking, you won’t know what’s driving results — or what to optimize. ✅ 7. Use Dedicated Landing Pages Send traffic to service-specific landing pages, not your homepage. Your page should be mobile-optimized, easy to navigate, and have one clear action (like “Book Appointment”). 🎯 Final Step: Launch with Confidence Following this checklist ensures your dental PPC campaign is positioned for success right from launch. 👉 [Download the Full PPC Campaign Launch Checklist PDF]👉 [Request a Free Google Ads Audit for Your Clinic]

If you’re a dentist running Google Ads and not seeing a steady stream of new patients, it’s time to hit pause — and audit your campaigns. Many dental clinics unknowingly spend thousands on under-optimized ads. The good news? A simple audit can reveal hidden problems and quick wins that drastically improve performance. Here’s your Google Ads Audit Checklist for Dentists to help you identify what’s working, what’s not, and what to fix for better ROI. ✅ 1. Is Conversion Tracking Set Up Correctly? Your #1 priority: make sure you’re tracking real actions — phone calls, form submissions, online bookings. Without it, you’re flying blind. ✅ 2. Are You Using the Right Keywords? Audit your active keywords. Are they intent-driven like “emergency dentist near me” or “Invisalign specialist [city]”?Remove broad, irrelevant terms and add negative keywords (e.g., “jobs,” “courses,” “free”). ✅ 3. Is Your Geo-Targeting Accurate? Ensure your ads are only showing in your local service area. Targeting too wide leads to wasted clicks and irrelevant leads. ✅ 4. Are Your Campaigns Structured by Service? Each high-value service — like implants, root canal, whitening — should have its own ad group or campaign for better control and relevancy. ✅ 5. Are Your Ads Engaging and Relevant? Review your ad headlines and descriptions. Do they highlight what makes your clinic stand out? Are they clear, professional, and compelling? ✅ 6. Are You Sending Traffic to the Right Landing Page? Each ad should drive clicks to a dedicated landing page, not your homepage. Make sure it’s mobile-friendly, loads fast, and includes a strong call to action. ✅ 7. Are You Reviewing Performance Weekly? An effective campaign is constantly refined. Audit your search terms, ad performance, and conversions weekly to optimize results. 🎯 Final Takeaway Auditing your Google Ads regularly is essential to avoid waste and maximize patient bookings.Want a second pair of eyes? Request a free PPC audit tailored to your dental clinic, and we’ll show you where your ads are leaking budget — and how to fix it. 👉 [Download the Free Google Ads Audit Checklist PDF] 👉 [Download the Full PPC Campaign Launch Checklist PDF]